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About Me

Passionate about thinking differently to break through new barriers and discover new opportunities.

The 'Official' Bio

As an entrepreneur and leader with 20+ years experience in business and personal development, I will help you create Clarity, Confidence and Courage in your life and career.

I am a Professional ICF certified coach specialising in executive, life, and career coaching. I am also a Master Practitioner in Neuro-linguistics, Time Line Therapy® & Hypnosis, and am certified in both Korn Ferry 360 and Korn Ferry Assessment of Leadership Potential.

I work with leaders and high achievers across both corporate and start up businesses to create radical new thinking and new insights. In addition to this I work with a select few individuals each year who are looking to create a life changing breakthrough.


Years of business experience


Countries I have worked with


Start ups I have been part of


Places I have lived!

The 'Real' Bio

I've lost my job, I've been bullied, I've had a life-changing injury, I've felt lonely, I've felt stuck.

It is through all this that I have become the leader, coach, and father I am today; always challenging and supporting others to achieve their greatest success.

Adrian Digby Personal Coach_edited.jpg

Having grown up in a military family I spent my childhood fascinated by flying, watching military jets taking off and landing. My admiration for the pilots was immense and, along with the power, noise, and beauty of these aircraft, it was clear what I wanted to do in life.


Having learned to fly at 16, I subsequently entered the RAF as their youngest Officer. Following my Officer training, I spent my first 6 months running the flight operations centre during the 1995 Bosnia crisis before starting fast jet flying training. The intense hard work was more than offset by my love of flying which was further enhanced by being part of a unique family; where success was not possible alone and where leaders and colleagues were mentors, coaches and friends.


Only a few years into my career, following a knee injury, I was medically discharged and found myself with the challenge of what to do next.  After months of feeling sorry for myself, I focused on my future. I took the opportunity to study again and later qualified as an accountant.  Over the next 20 years I have achieved huge success working in the fast-paced high-tech industry as well as high street retail, progressing to roles such as CFO, Strategy Director and Board Executive; as well as starting my own business as a professional coach.

What most people don't know about me are the challenges I wanted to hide from, for so long. Whether this was being bullied at school, my desire for perfection, or my challenge of dealing with conflict and shame; each one has made me who I am today. Having been through my own life and career breakthrough I am now on a mission to support others to create radical new thinking, powerful insights, and transformational change.

Career Background

Qualifications & Training

  • Professional Certified Coach (PCC)

  • Business consultant

  • Trusted Advisor, Life & Business Coach & Mentor

  • Director of Strategy & Change - FRTSL (Coop)

  • CFO & Board member - Virtual 1

  • CFO -  Mobile by Sainsbury's (JV with Vodafone)

Professional Memberships

  • Korn Ferry Leadership Architect certification

  • Korn Ferry 360 certification

  • ICF Certified Coach, Executive, Life & Career Coach

  • Holistic Life, Career & Executive Coach (Goal Imagery Institute)

  • Personal Mastery of Coaching & Mentoring (JS International)

  • NLP Master Practitioner (JS International)

  • Time Line Therapy™ & Hypnosis Master Practitioner (JS International)

  • Vodafone Global Executive Leadership Programme

  • BA (Hons) Accounting & Finance - First Class

  • RAF College Cranwell Officer Training

  • Professional Certified Coach (PCC) International Coach Federation (ICF)

  • Fellow of Association of Chartered Certified Accountants

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